Matthew Larsen was born on May 31, 1976 at Cooley Dickinson Hospital. Matthew spent most of his childhood in Easthampton, Massachusetts and most of his adolescence in Northampton, Massachusetts.

Matthew attended UMASS, Greenfield Community College, Holyoke Community College, and Westfield State College. He has an AA and a BA.

Matthew was diagnosed with Hodgkin’s Lymphoma in his early twenties. He had a recurrence in his late twenties.

Matthew is a musician. He taught himself to play piano and sing when he was 13 (with some help from his friend, Ethan Tufts) and has performed in bands called Poppo Smiley, Smokejumpers, and Northernly. He writes lots of original songs and has performed in venues throughout the northeast.

Matthew is married to Kristen Beam who is originally from Palmyra, Pennsylvania. Together they live in, and are landlords of, a building in Holyoke, Massachusetts. The building also houses a barbershop, another apartment, and felines named Molly, Miles, and Luddy.

Back in 2001, Matthew co-founded FlipFocus Promotion, a marketing company specializing in promotional products, namely custom printed plastic stadium cups. Then, in 2007, Matthew left FlipFocus Promotion and founded Larsen Advertising, a marketing company specializing in web design, online advertising, music marketing and promotion, and yet still dabbling in promotional products from time to time also.

Matthew’s other current day job is working for Advance Internet, a company based out of Jersey City, New Jersey, though he physically performs his tasks from his two-toned maroon and grey cubicle in the depths of the MassLive.com office suite in Springfield, Massachusetts.

Like many working people these days, Matthew has a LinkedIn profile.

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